Challenge: Work with studio leads to build and launch a fast-paced innovation program for a high-profile - but stealth - cross-functional incubation team of designers, strategists, and engineers creating near-future AR/VR/MR consumer-facing technology.
Research: Conduct extensive market and competitive research to define the incubation model that best fit the team, the goals, budget, desired outcomes, and timelines. Next, build and implement an engagement strategy to create partnerships with executives across the Windows Experiences + Devices org to raise the team profile, create demand, and ensure strong working relationships between teams.
Results: We successfully built a high-functioning and highly-collaborative engineering environment of learning, rapid ideation and prototyping to accelerate commercializable innovations.